I supported the rebrand implementation by developing the entire system for the site, managing asset hand-off to the engineering team, and redesigning existing pages and modals.

Collaborating closely with the marketing team, I conceptualized, produced, and aided in the integration of marketing landing pages, newsletters, and paid digital advertisements. Additionally, I contributed to platform testing and optimizing the subscription page.

Freelance collaboration with Lime, worked closely with their art director to create a few print pieces.

Illustrative bike wrap concepts for the city of Nice, France. I used the coastal location of the city as inspiration.

Illustrative poster to promote the Lime app in the city of Tampa, FL.

As a member of the creative team at M&C Saatchi Performance, I contributed to the performance marketing efforts for Amazon's App and Audible. I developed YouTube bumper ads for Amazon's Prime Day and app, crafting videos in 30-, 15-, and 10-second formats. For Audible, I transformed static banners into dynamic HTML5 animated display ads for their Road Trip campaign. Additionally, I assisted in pitching a concept for animated Instagram ads focused on self-help audiobooks, which evolved into a successful series that expanded to include two additional audiobook genres.

I led the packaging and logo design for Nectar's latest luxury mattress, Nectar Lush, transitioning from duffle bag packaging to a sleek box format. While preserving the essence of Nectar's branding, the new box introduced fresh colors while maintaining its signature playful style.

Additionally, I contributed to the design of printed advertisements for Nectar, featured prominently in Furniture Today Magazine.

I collaborated with the Ocean creative team to conceptualize and produce a series of explanation videos detailing their system updates. I took charge of conceptualization, storyboarding, and production for both videos.

I revamped the main homepage, advertorial content pages, and digital advertisements for the brand.

The original homepage was cluttered with information. Leveraging UX research findings, I completely redesigned the homepage with a primary focus on showcasing the brand's key product: the financial advisor matching tool. The new design moved away from outdated elements, incorporating structure, interactivity, and vibrant colors to create a welcoming environment.

Additionally, I implemented a template for advertorial content pages, departing from dense text blocks. Incorporating imagery to break up the content, the design allowed for a more reader-friendly experience. Interactive elements such as animated infographics and a redesigned map CTA were also introduced.

Previously, the brand's advertisements featured static, dark portrait imagery. The updated creatives for social media and display ads now utilize rich media formats like HTML5 and GIFs, enhancing engagement and visual appeal.

I created a series of digital marketing advertisements (including IG stories ads, carousel ads, and emails) for Eco, a finance tech company. I storyboarded and animated both the carousel and stories ads, and conceptualized a template for their "monthly statement" email campaign.

I collaborated closely with the platform team to establish testing protocols for the main site, redesigned elements of their app to enhance user experience, and developed a streamlined sign-up flow for their secondary market page. Additionally, I contributed to the conceptualization and production of rich media direct response advertisements.

I led the rebranding effort for Farm Field Table, a monthly meat subscription service, focusing on modernizing their brand identity. This comprehensive project included developing a new style guide, enhancing their social media presence, designing impactful presentations, and revamping their packaging.

As a freelance designer, I collaborated closely with Freshpet's marketing team to create assets for paid advertisement campaigns. My responsibilities included animating their logo for use across various platforms. Additionally, I conceived and produced paid advertisements tested across multiple paid media and display channels.

These are a combination of client based and self started projects exploring video and motion.

The first video was an entry to the Form & Communication Design Stop-Motion competition at RISD, which won ‘Best Film’ award. I collaborated with four other designer over a period of 3 weeks.

The next two projects are self started, focusing on animation and video. One explores the Coca Cola logo throughout the years and the second is a hypothetical commercial for Sundance.

The last two videos were used as social ads for NBC’s Seeso app (product now discontinued). These video ads promoted two new shows exclusive to the app, Shrink and Hidden America.